How To Market Your Business On A Shoestring Budget

If your business is on a shoestring budget, fear not, you’re going to find several easy ways to do some marketing that will save you both time and money. When you need to save money on marketing, you’ll find out how to do it in this article.

YouTube videos are a huge hit these days and it’s no wonder. They are easy to create and ideal to add to your website. Consider using “How To” video’s to show how your product or services work.

Fan pages on Facebook are all the rage and it’s no wonder. With a fan page, you can spread the word about your business with minimal effort. Simply invite your readers to find you on Facebook and you’re sure to start the process of spreading the word.

Twitter offers a unique way to spread the word by allowing you to “tweet” out messages throughout the day to your audience. Create a twitter page and update your readers and friends frequently.

Other sites that allow you to advertise, but may charge you a small fee include such sites as Stumble Upon, Reddit, and LinkedIn. These sites will offer you a variety of services that will allow you to help spread the word about your company, product or service.

Other important tips to consider are that you need to post frequent updates. The more updates you can post (without spamming) the better your audience is going to feel about you. They want to read how your company is doing, special deals and coupons that are available for your product or services and any other news that you have.

Keep in mind that you’re dealing with a delicate balance here. You don’t want to give so many updates that you are spamming your audience, but you do want them to think about your company so be sure that you’re working toward a delicate balance in all that you do.

Use promotional contests and encourage your audience to spread the word about your company. Offer small incentives such as discounts or freebies to encourage your readers to share the word about your company and your services or products.

The more you encourage people to share, the better because your audience is actually doing the work for you in this fashion. Imagine that, effortless marketing all on your shoestring budget.

Marketing in this fashion is one of the most economical ways to spread the word about your products and services and it won’t cost you a fortune.

Your readers will love that you’re right there on their favorite social media site and they won’t’ have to go out of their site to find out what is going on with their favorite company today.

They likely know others who would love to know more about your company so they will tag their friends and so on. Pretty soon, your page has been shared all day long and you didn’t lift a finger. That’s pretty easy for shoestring budget marketing.

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